“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.” – Tom Peters
And that’s pretty much what we want you to consider. It’s that simple. It’s that hard. And it really is that important!
When it comes to your personal branding: everything matters. Sure it’s about what you have to say and how well you get it said. But it’s also a matter of style. Everyone knows that first impressions count – well so do second, third, fourth and so on. Your job as head marketer of brand ‘You’ is to make sure that every contact with every person you meet is every thing it can be. And let’s be clear about this – the key to any personal branding campaign is to identify and then communicate what makes you unique, relevant and different. A strong, authentic personal brand sets you apart and can position you as the expert in your field. Your brand has to plant itself in the hearts and minds (especially hearts) of prospects and customers.
Simply put, your brand is your promise to your customer. It tells them what they can expect from you, and it differentiates you from your competitors. Your brand is derived from who you are, who you want to be and who people perceive you to be.
So who are you? Are you the bright, young, social media savvy new kid in your industry? Or the experienced, highly successful one with the results to prove it? Are you the ‘go to’ person who sells more in your local community than anyone else? Or the one who has the highest success rate in selling investment properties? You can’t be all things to all people so you need to ensure people know exactly who, and what, you are.
The foundation of your brand is your logo. Your website, advertising and promotional materials – all of which should integrate your logo – communicate your brand. When you take time to consider developing a personal brand you need to think about what you do, who you serve, what results you are wanting to get out of the branding exercise, what your passions and values are and what you can bring to your clients.
Don’t know where to begin? Well, keep calm as that’s what we are here for. We’d love to help you create a personal brand that will suit you, what you do and how you do it. We work closely with printers, sign writers, Property Press, franchise owners and regional offices to ensure that your branding fits…and yet allows you to stand out. After all, you can’t move up if you don’t stand out!